Monday, 6 July 2015

The Path To a Mobile-Friendly Ecommerce Website

                  
Ecommerce has undergone a sharp shift over the past few years to mcommerce with users not diffident to make payments on their mobile as well. To leverage this advantage though, you need to optimize your mobile ecommerce website. In this article, we look what you need to do to make sure you maximise the mobile potential.

The first thing you notice when you search anything on the net on your mobile is the look and feel of the website. But this alone will not ensure visibility. The site needs to have good content, navigation, check-in and check-out processes and show robust performance in order to get to the top. In case you wanted a bullet list of what to do, we have a checklist ready for you.

1. Keywords - The first thing that comes to the mind of any consumer when he/she searches for content on the internet is the keyword. All important keywords need to be covered during the first phase of writing itself so that it becomes easy to search related material. Also try and make use of the keywords with the help of hyperlinks to attract more traffic to your website. 

2. SiteMap – Just as the contents page of a novel helps the reader easily find the page, so does site-map with links help a user navigate web pages on a mobile website the user is looking for.

3. Social Media - Promotion of websites, blogs, groups, forums, etc. by linking online communities in social media (Twitter, Facebook, Pinterest, LinkedIn, etc. )

4. Advertisements This involves hard-selling your website through advertisements, pay per click ads and updating relevant content on the website.

5. Email Signatures Here, the customer gets in touch with the owner of the website through the designated signature format used at the end of the emails. 

Here, you need to ensure that your mobile website is appropriate in all respects, i.e. in terms of images, icons,content, tools and more. All said and done, your web pages should not crash or hang as it ensures all the good work gets lost. With a majority of people accessing e-commerce websites through mobile phones, it is important to ensure proper backup of the website during server downtimes as well. Lastly, get the best developer in town to design it for you!



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